Mission

Provide brands with a strong innovative nature to our market, guaranteeing excellence and quality in the ranges of articles selected and in the services we provide. We believe that this is an essential contribution to ensuring the success and competitiveness of our customers. On the other hand, it also satisfies the needs of those looking for our exclusive brands.

Vision

Increase our customer network, in the different market segments where we operate, by enhancing the distribution of our exclusive brands, permanently boosting our B2B online store, offering the best brands in our Cash & Carry and increasing our export department by consolidating new customers in international markets.

Values

There are several values by which JB Comércio Global is governed and which, in this way, characterize its essence:

• Innovation: supplying products and brands which stand out for constant innovation and which meet the needs of the client and the consumer. 
• Ethics and integrity: values applied in the relationship between employees, customers and suppliers, respecting principles of sustainable economic and social development.
• Product and service quality: We ensure the premium quality of the products we supply, while providing excellent service, through a motivated team that is prepared to help customers, strengthening ties and maintaining long-term relationships.
• Social Responsibility: We are aware of the surrounding community and therefore we adopt social responsibility practices in order to contribute to a greater awareness of social problems.
• Sustainability: We are committed to adopting practices and implementing internal measures that reduce our ecological footprint. We also want to play an active role in making consumers aware of the urgency of adopting more sustainable behaviour.