MORE THAN A NOTEBOOK, ONE STYLE, YOURS!
THIS IS OUR STORY IN PORTUGAL
It all started in 2020 when, in times of pandemic, we risked bringing the Caderno Inteligente brand to Portugal.
The acceptance by the public was so good that we embraced this project with maximum dedication and care, committed to offering a high quality product, 100% customizable, practical and trendy, that adapts to each of us, as we all we are different!
We carried out the first awareness campaigns, with Quercus and social solidarity institutions!
In March 2021, the brand launched its first advertising spot with actress Madalena Aragão.
It was possible to see it, at different times of the year, in all cinemas across the country (NOS and Adline) and also on the renowned Disney Channel, Nickelodeon and Cartoon Network.
In May 2021, the first Caderno Inteligente was launched in a special edition with a Portuguese influencer, Owhana.
Holding an in-person event at a Note! store in Porto, with the presence of the influencer.
We also held our first Meet and Greet with the presence of influencers in Lisbon.
We ended 2021 with a social solidarity campaign, in partnership with Make A Wish, involving the entire community in helping seriously ill children make dreams come true.
In 2022 we developed the “Estuda Connosco” project in partnership with the Learnin Maia study center. This initiative aimed to help young students gain knowledge, free of charge, of various subjects covered at school, and consequently improve their academic results.
Presence in 2022 at the Futurália (Lisbon) and Qualifica (Porto) youth fairs, where thousands of students passed, with a very attractive stand and dynamics that gave away prizes. We also participated in the Braga book fair, which allowed us to be closer to CILovers in that region.
Launch of a new Caderno Inteligente in a special edition, this time with singer Bárbara Bandeira in May 2022. Along with this mega launch came two launch events in the two largest cities in the country, Lisbon and Porto.
This launch did not go unnoticed by the media, with the TVI program “Viva a Vida” reporting on the launch event and also an interview with the friendly Bárbara Bandeira. We were also asked to present the brand on the television program “Filhos e Cadilhos” on Porto Canal.
In September 2022 we arrived at one of the most listened to youth radio stations in Portugal, Mega Hits, with a very fresh and dynamic spot, and we also welcomed the return to school/work of those traveling by metro in Porto and Lisbon, through the 7000 billboards that they advertised the brand.
In December 2022, we debuted in all cinemas across the country, the new advertising spot starring actors Margarida Serrano and Isaac Carvalho.
In March 2023, we celebrated our participation in the video clip for singer Rita Rocha's new song, in partnership with Bárbara Tinoco.
In March and April 2023, we will once again be present at the main student fairs in the country, Qualifica and Futurália, this time with new dynamics and another stand!
In May 2023 we went to the island of Madeira to hold the first Meet and Greet outside mainland Portugal.
In June 2023, we launched with the young Portuguese YouTube prodigy Miguel Luz, a special edition Caderno Inteligente, with his signature. With his Blue Creative Journal the artist aims not only to meet the tastes of the young audience that already follows him, but also an older, mature and male audience, who will feel more represented with this special edition.
Accompanying one of the biggest “crazes” this year, we launched the Barbie Pink™️, which featured two launch events in Lisbon and Porto, where an exclusive group of fans of the brand were able to watch this great film and have a truly pink.
In October 2023, the iconic Portuguese television series “Morangos com Açúcar” returned to the screens and Caderno Inteligente is present there. Throughout the series it is possible to see the Caderno Inteligente being used by the main characters of the plot played by actresses such as Margarida Corceiro, Madalena Aragão, Beatriz Frazão among others.
Available through Amazon Prime in Portugal, Spain and Brazil.
Since March 2023, the brand has provided companies with the possibility of putting together a notebook that represents the institution's identity, by placing the logo on the notebook, as well as giving them the opportunity to choose the cover and back cover, discs and elastic bands that best suit their needs. represent. They can also customize the inside of the notebooks depending on what they need and want, adding different refills (lined, plain, checkered, etc...) or complementing the outside with an accessory, such as a case, mirror or pendant.
We started the year 2024 in the best way possible, holding a photo session with our ambassadors, in a renowned photography studio, in Lisbon.
In February, the world of beauty collided with the world of stationery, and from this fusion came the special edition of Caderno Inteligente with Brazilian businesswoman Bruna Tavares! In addition to being a journalist and content creator, Bruna is the owner of a makeup brand that has already won several awards in Brazil and was cited in the global Business of Fashion report as one of the brands with the greatest international potential. With Caderno Inteligente, she launches a collection composed of two new and beautiful favorites: BT HOUSE & BT DREAM!
In March, we celebrated our 4th anniversary with an intimate lunch at the Altis Avenida Hotel in Lisbon, a celebration attended by brand ambassadors.
Also this month we returned to the Qualifica and Futurália student fairs, in Porto and Lisbon, with dynamic stands that promised fun, moments of relaxation and lots of prizes! A refreshing touch at the end of the 2nd period.
WHAT THE PORTUGUESE PRESS SAYS ABOUT US
List of services
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Ambiente MagazineList item 1
“Regarding environmental policy, the Caderno Inteligente brand favors sustainable practices that are based on the “commitment to working with suppliers who use the best raw materials”, committing to “reduce its ecological footprint”
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BriefingList item 2
"Caderno Inteligente has a campaign, taking place in 464 cinemas, to show that it is also a “fashion accessory”. The advertising spot stars actress Madalena Aragão."
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Ímpar
“The Caderno Inteligente arrived to prove that, after all, it is not just notebooks with black covers or rings that deserve to be highlighted in stationery store windows. This is a market where it is also possible to innovate and, therefore, the Brazilian brand created a customizable, sustainable alternative that, it guarantees, will last “a lifetime”.
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MarketeerList item 3
“This is a solution that allows the personalization of all the parts that make up a notebook, both aesthetically and functionally, thanks to its disc-bound system. You can choose the cover, back cover, discs and elastic, sheet refills as well as your favorite accessory (case, mirror or ruler), making an object completely personalized to the user's taste and style."
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MAGGList item 4
“Not even the characters from “Morangos com Açúcar” escaped this new fashion. If you were paying attention, you noticed that Gabi (Margarida Corceiro), Olívia (Madalena Aragão) and Kika (Beatriz Frazão), as well as other characters in the series, always take their smart notebooks to class.”
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Notícias Magazine
“This solution is ideal for those who like their belongings to reflect their essence and personality. Do you want to change your cover? Take it out and put another one on. Do you want to give your notebook a different touch? Replaces the discs and elastics. You want it to look even more like you and your style, so add a pendant, a mirror or a case.”
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Sapo
“There are many notebooks, but there are only a few who are intelligent. Caderno Inteligente are new to the Portuguese market and therefore arouse the curiosity of those who are still used to the traditional.”
