MORE THAN A NOTEBOOK, ONE STYLE, YOURS!

THIS IS OUR STORY IN SPAIN

In March 2021, the brand made its first advertising spot with actress Madalena Aragão.

We did our first big action with a Spanish influencer, Karina Dancer.

In September 2021, the Caderno Inteligente brand participated in the Intergift fair in Madrid, the most important fair in the Iberian peninsula for decoration and gifts, where new products, designs, trends and innovative concepts are displayed.

We took advantage of this opportunity to present our brand to resale stores.

We ended the year with a social solidarity campaign, in partnership with Make A Wish, which involved the entire community to help make the dreams of seriously ill children come true.

As a result of the brand's growth, in March 2022 a distribution contract for the B2B market in Spain was agreed with the Spanish company Comercial del Sur.

In 2022, we were present for the first time in the written press, in La Papelería magazine, with an article that showed the entire concept of Cuaderno Inteligente.

Launch in July 2022 of the first Smart Notebook signed by a recognized Spanish influencer with more than 5 million followers on social media, Alexia, from Alexity World.

The brand sponsored and spoke at the YouLead event, an event that aims to train and contribute to the development of young people for leadership. It took place at the Teatro Coliseum de la Gran Vía, in Madrid, and was attended by 1,300 students.

In December, we debuted a new advertising spot starring actors Margarida Serrano and Isaac Carvalho.

Presence in February 2023 at the most visited student fair in Spain, Aula, which took place in Madrid. This fair presents the widest variety of institutions, training areas and academic and employment opportunities for young people.

It is through the hands of Indy, an influencer with more than 1 million subscribers on YouTube, that Caderno Inteligente's second collaboration in a special edition with a Spanish influencer is established, Good Vibes by Indy, launched in July 2023.

With an energy that infects everyone around him, Indy presented his Good Vibes  to his fans, at two launch events held in Madrid and Malaga in September 2023. The influencer was signing his notebooks, taking photos and chatting a little with everyone who went there to see her. But as there are no two without three, we held a third CI Good Vibes by Indy launch event, this time in Seville in December, outside El Corte Inglés in Nervión.

Following one of the biggest “crazes” this year, we launched the Barbie Pink™️ in collaboration with Mattel.

In October 2023, the iconic Portuguese television series “Morangos com Açúcar” returned to the screens and Caderno Inteligente is present there. Throughout the series it is possible to see the Caderno Inteligente being used by the main characters played by actresses such as Margarida Corceiro, Madalena Aragão, Beatriz Frazão, among others.

Available through Amazon Prime in Portugal, Spain and Brazil.

In 2023, presence in La Papelería magazine, with an article that shows the entire concept of the Caderno Inteligente.

We started 2024 with a collaboration with a very impactful influencer, La Martinita, a creator of youth content with more than 770 thousand followers on Instagram.

In February, the world of beauty collided with the world of stationery, and from this fusion came the special edition of Caderno Inteligente with Brazilian businesswoman Bruna Tavares! In addition to being a journalist and content creator, Bruna is the owner of a makeup brand that has already won several awards in Brazil and was cited in the global Business of Fashion report as one of the brands with the greatest international potential. With Caderno Inteligente, she launches a collection composed of two new and beautiful favorites: BT HOUSE & BT DREAM!

In March, we were present for the second year running at the Aula Fair in Madrid, with a 16 m2 stand full of dynamism, fun, moments of relaxation and lots of prizes! Over the 5 days of the fair, more than 146,000 students visited IFEMA.

WHAT THE SPANISH PRESS SAYS ABOUT US

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